Logo Design

Before Starting the creation of my own logo I wanted to see and research other official major company logos; such as how they are presented and identified by the audience.

Within every logo, there was a big resemblance of the presentation and significance. such as colour scheme, fonts and effects. What I simply mean by this is that people react to colours and fonts very differently due to what can be encoded and suggested for example I've gathered some intel on the emotional connection of colours and their psychological effects too

 

 

While creating the logo there were a few major points I researched and needed to achieve for me to have been presenting a successful product such as,

how is the logo embodying my brand itself:

The first impression is will be everything to new-coming brands such as myself due to that reason I used my name and simply it to create a high-quality logo easy to understand and decode. My brand is quite unique in how it's presented for the audience and a character overall and I wanted to imprint that into the logo, there are many logos presented and marketed like mine.

 

FedEx logo by Lindon Leader

FedEx has used the same logo since 1994 and it's now the base of the brand as a whole. What makes that logo special is the strategically placed arrow between the letters E and X, which adds excitement to the consumer especially when they discover this treasure for the very first time. The arrow is a significant element that upholds the company's goals and purpose. FedEx is a business that was founded on the principle of fast delivery due to that reason the arrow is representing the visual elements of their speed and efficiency creating symbolistic meaning. How the arrow was created was futuristic due to the execution of the spacing and its perfect within that there is also the bold colours standing out nicely with their white packages. The FedEx logo is honest and straight to the point.

Tour de France Logo by Joel Guenoun

Another company with the importance of embodying a logo is Le Tour De France, taking a look at successfully presenting a modern spin of the message given by tour de France is very important because this logo has had several iterations but it has remained alike since 2002 rebranding. What created this rebranding so unique was its drastic change from past logos which felt stale and corporated, to the current logo which is seen as creative and audacious.

Within the logo, there was a very clear message: the letters and symbols form an active cyclist on a ride. This embodied the logo with excitement and movement by a major sporting event in addition to the bike element the script feels fluid and full of motion while the logo is very athletic resembling through artistic vision but also representing a gold medalist.

With Le Tour De France we explored how good a logo was significantly for their audience now we'll check the not-so-great logo which doesn't embody the brand and doesn't get the message across. London hosted the 2012 Olympics and while the event was realised with anticipation and enthusiasm, the logo couldn't deliver to these high standers.

2012 Olympics Logo By Wolff Olins

The sports community enjoyed criticizing the none structured shape with neon colours marked as a logo. It was considered too retro-inspired for the year 2012 and was made fun of critically of its resemblance to Lisa Simpson's Hair.

Although that wasn't the main issue, the issues went beyond shapes and colours, as this logo also didn't fulfil its overall purpose: conveying the important message of an Olympic sprint. Everyone knows that the Olympics are all about global performing athletes coming together for the love of their sport and country. Just like the interlocking Olympic rings in the parent logo, any corresponding Olympic logo should display a sense of togetherness and unity which is the main responsibility for a gathering such as this. The pulled-apart pieces in the London log were almost embarrassed to display. They came across as disconnected; almost as if they'd had an argument and were parting away. Famed design firm Wolff Olins has stood by his creation but many onlookers are continuing to disagree.

Will my logo be aesthetically pleasing to my audience:

For a logo to be aesthetically pleasing it shouldn't just look good but also acclimate well to any space desired, also needs it'll need to have a sense of individuality. A quality logo will be adaptable in various environments and unique to its overall brand. I've found two aesthetic concepts that big individual logos use.

A quality alike logo is highly adaptable, very much like chameleons: they can be presentable and recognizable in any place due to the selective colour scheme the logo is unique. Logo quality shouldn't be impacted by where the logo is big or small, it's more towards the adaptability of a logo rather than size.

Adidas Logo By ADIDAS

A very unique brand is Adidas. The global brand actually has several similar but different logo variations to offer for their audience. Adidas does that because these logos always look good regardless of the place, usually, the Adidas logo would be seen on clothing or accessories but it can easily work elsewhere (Football, Gym bags and etc). They're obviously a sports-focused brand but more so, they are very versatile.

Verizon Logo by Verizon

Verizon for example has a tough sport in adapting its logo. Despite several redesigns, their logo still isn't quite as outstanding. A logo should be aesthetically pleasing, but Verizon's rally doesn't have that pleasing look for it like Adidas it's simple and good but less sometimes is more and this logo particularly wanted to look billboard worthy or t-shirt wearable but it wouldn't make you feel good to wear that company logo because of its value being off course.

Due to saying that A quality logo is uniquely presented, nobody enjoys a copycat or a generic logo that blends into the crowd. It can lead to a lack of identity presentation as well as confusion for the consumers.

Playboy logo by Playboy

For Example, think about the playboy logo: regardless of your opinion of this brand, it's easily seen as an iconic logo. It is undeniably Playboy and it would be very hard to find another logo that concepts similar aesthetics. In terms of quality  the playboy logo is a significant success.

On the other hand, there's Pandora. In 2017, the popular internet-based radio station redesigned its logo but the results looked starling similar to the existing logo for PayPal. The overall design felt so referential that PayPal themselves filed a lawsuit against Pandora.

While looking at the two logos side by side, it's important to remember how both brands' customers typically utilize their service. Regardless of listening to music or sending money to a friend, it's likely happening on your phone due to that fact just the logo will tell the customer everything needed to know for that app, straight away.

Pandora Logo By Pandora

PayPal Logo By PayPal

PayPal and Pandora are practically confusing in mobile use because of how similar they are. More and more brands are becoming mobile usable and due to that factor when you think about your logo's unique ability and simplicity designers forget about the factor of being an app icon too.

Will, there be a memorable identity in my logo:

Some of the best logos in the world are widely identified. But being memorable and identifiable can mean many things.

After getting a basic understanding of how much there is to the audience's resemblance of colours and psychological effects I chose to go more with bright and outgoing colours while the background is more sudden and really overall absorbing.

This is the Logo for my Portfolio:

 

While after planning my logo design I decided to use photoshop as I had to most experience in it and was a very well known software used for logo designs. The first step was to create a new file project doesn't matter what size because ill normally adjust it later, but the main thing to look out for is making sure the weight and height are 1920 X 1920 and the resolution of this project to is 300 only issues is if you'd try to use this format for another social media platform rather then your own portfolio it'll need to be below 3 megabytes and this project will excide it just from the setup created right away, After successfully opening the new project what you'll want to do is to find or have already saved few fonts you desire to use and think will look cool and stylish furthermore representing your brand and identity online. Create the background with a plain colour mine was clack and I've done that with the shortcut ALT + Backspace then create a new layer and change your main colour to white so you can see exactly what your stroke and floats will look like on the background after completing that you'll want to select the font you'll want to use hit Enter to select your font, after that double click the layer of your font and pick a nice gradient to go on top of your font after that hit Enter to complete your task and double click your font because you'll need to make it bigger to do that you can just scroll trough sizes or type them in with your keyboard. duplicate your layer simply press Ctrl + J and that layer that doesn't have a gradient move under the one that does have a gradient, a bit after that you'll want to press Ctrl + T to select the right layer and drag it underneath making it look like a 3D text you'll need to repeat the same steps and change few colours onto the new layers created ever so often and that's everything I have pretty much completed for my logo. If you'd like to one-up the usual person using photoshop export your PSD file into jpeg and png because sometimes you'll need the logo without a background and rather than just opening your PSD file and editing it'll be better to just have 2 different versions.

As I was designing this logo, I was keeping the idea there and the image i wanted to create, the effects are nothing special just gradients and shadows in the right places to make everything look 3D, the colour was always my main idea for this logo because of how the background will complement its details. It's a very aggressive and mature colour which is what I wanted for my website to resemble, it also expresses skill and attention to detail from just a glance of the logo. I'm very happy with how my logo turned out due to me trying so many ideas and experimenting with its structure just to create that arch making it unique and explosive by standing out. Overall for me personally its a killer logo, it is everything I wanted it to be and a bit extra yes I had though time designing it and spend lots of time on it it was definitely worth it as it will resemble and create emotions and concepts I want my audience to experience.

This is my Personal Logo:

 

 

After successfully creating and designing my logo there was a simple practice I needed to imply to present more creativity and make my product qualify for quality. While evaluating my logo I've seen some elements from other cultures presented in the fonts and colours which I was impressed by due to the fact of how hard it was to complete that stage; I sincerely wanted to communicate with the audience in a fresh way. just by giving a glance at the logos, there would be a construct of welcoming and quality design connected. 

Feedback for the final designed logos

Questions: What do you think about the logos?

I love how the "Digital Portfolio" is designed and presented with both different file exports png and jpeg. Your logo "K.MARINOV" has very cool and explosive details and also love that it's your initials.

I really like them both and they are both very impressive because it takes lots of skill to have some unique idea like this one and execute it so well, the first logo has the colour scheme of your website which makes it look slicker and fire.